Whenever we visit Indian villages during our education campaign, we are surrounded by children as soon as we exit our ‘Protect-the-Calves-Truck’. They follow us closely and the older ones read our leaflets and bills to the young, ask question and listen. We all know: the older we get, the harder it is for us to kick a habit. The same is true for the treatment of animals. For this reason, children are also an important target audience of our campaign and we are very happy about their interest.