Our Strategy
According to our motto, we are 'there with the animals' and advocate for their protection. We take a close look at shortcomings, provide first aid, document problems with photos and videos, and prepare reports or lodge complaints. We attach great importance on building a relationship of trust and cooperation with the authorities.
On a mission for the animals – in Europe and worldwide
Missing animal welfare is an international problem all countries struggle with. Even those who have animal welfare laws in place, for example for animal transport and husbandry. This is why Animals’ Angels operates both in Europe and worldwide, focusing on two areas: in line with our motto ,we are there with the animals', and we advocate for better animal protection towards authorities and policymakers. In doing so, we regard a fact-based approach – even if less visible to the public – as the foundation of our success.
We document violations, provide first aid, and press charges
Our investigations lead us to where the so-called 'farm animals' are kept, transported, traded and slaughtered. This is only possible thanks to specially trained employees who are extremely resilient and qualified. We look closely, provide first aid, document violations through photos and videos, and compile reports. With the authorities, we lodge complaints and file reports in accordance with existing laws.
Our information comes first-hand
We attach great importance to trustful cooperation with the authorities, the police and political decision-makers. Our information is always first-hand and considered reliable. Thanks to our expertise and many years of field experience, we are recognized as experts at conferences, publish articles and train police officers and veterinarians. In addition, we are present at various political levels, including in the EU, in committees and working groups. Where necessary, we also negotiate animal welfare problems directly with the agricultural industry or turn to the media. It is essential that we adopt a clear stance, based on our solidarity with the animals.
We focus on dialogue, education, and cooperation
In dealing with traditions that want to justify animal suffering, we focus on dialogue and education across cultural borders. For our international investigations, we rely on cooperation with committed individuals or organisations on-site.
We aim for sustainable change
Our fact-oriented approach means that we largely refrain from public campaigns. We only work with the media in exceptional cases. What matters to us is long-term advocacy that raises awareness and brings about sustainable change.
